Creator Brand Deal Glossary
Plain-English definitions of 15 terms creators run into most in brand deals — usage rights, payment terms, pricing and the clauses worth reading twice. Each one links to the full guide that covers it in depth.
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Engagement Rate
Engagement rate measures how many people who see a post actually interact with it — likes, comments, saves and shares — rather than just scroll past. Creators use a high rate to justify a premium CPM.
Read the full definition →Exclusivity
An exclusivity clause stops a creator working with competing brands in a named category for a set period. It should name a specific category, run for a short, defined term, and carry its own separate fee.
Read the full definition →F
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Rate Card
A rate card is a creator's price list, itemising base rate, production and usage rights as separate lines so a brand negotiates individual scope rather than a creator's overall worth.
Read the full definition →Revision Round
A revision round is one cycle of feedback and changes a brand can request before approving a deliverable. Left uncapped, it's an open-ended obligation on a fixed fee — cap it at two rounds included.
Read the full definition →U
UGC
UGC (user-generated content) is video or photo a brand pays a creator to produce for the brand's own channels rather than the creator's, priced on production and usage rights, never on follower count.
Read the full definition →Usage Rights
Usage rights are the licence a brand needs to use a creator's content beyond one organic post on the creator's own channel — running it as a paid ad, on the brand's own channels, or after the campaign ends.
Read the full definition →W
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