What is CPM?

CPM — cost per mille, or cost per thousand views — is the pricing unit brands already use to budget paid social spend, which makes it the fastest way for a creator to be taken seriously as a rate rather than as a favour being asked for. The formula is simple: take average views over the last 30 days, divide by 1,000, and multiply by a CPM appropriate to the platform and format.

Typical ranges run from roughly $15 to $25 on TikTok, $20 to $35 on Instagram Reels, and $50 to $100 on YouTube integrations, with feed posts, Stories and dedicated videos each sitting in their own bands rather than one blended number. Where a creator sits inside a given range comes down to engagement rate, niche value — finance, health and B2B audiences command a premium — and audience geography, since a majority US, UK, Canadian or Australian audience supports the top of the range.

What to watch for: pricing from follower count instead of views. On algorithmic feeds the two have decoupled, so an account with a small following and strong average views is frequently underpriced by a follower-based rule, while a large but dormant account is overpriced by the same rule. CPM against real 30-day views fixes both errors at once.