How much to charge, by format and followers
One page per Instagram format and follower tier, each computed from the same CPM formula as our 2026 creator rate guide and the free rate calculator. Pick your row and your column for a starting range.
US market · starting range for one deliverable
Instagram rate matrix
Typical views for each tier × the format's CPM band. Before production and usage rights.
Format
5K followers
Nano · 2K–15K views
10K followers
Micro · 8K–60K views
100K followers
Mid · 25K–250K views
250K followers
Macro · 100K–800K views
Instagram Reel
$12–$22 CPM
Higher intent than TikTok, strong saves
Instagram Post
$16–$28 CPM
Permanent placement, higher save rate
Instagram Story
$16–$25 CPM
Priced on reach, not views; 24-hour life
Top tier (1M+) is left out on purpose: its view range is open-ended, so there's no ceiling to compute from.Run your own views →
India · ₹
Every published Indian rate card, side by side
There's no Indian payout data to compute from, so these pages don't invent a number. They show what each source says, who wrote it, and what they sell.
Instagram Reel · 10,000 followers in India →
How the numbers work
views ÷ 1,000 × CPM
+ production (flat)
+ rights premiums (% of base)
+ production (flat)
+ rights premiums (% of base)
These pages use a typical view count for each tier. Your own 30-day average, outliers trimmed, beats a tier label every time.