All three group 10K–100K followers into one band, so the top of every range describes a creator many times your size.
None of these sources publishes a sample you could audit. Two of the three claim “300+ collaborations” as their basis, which is a count rather than a method. All three sell influencer marketing, which means the published number and what they charge clients are not independent of each other.
We're not going to average them into a fourth number and present it as ours. Here's the full explanation of why Indian rate data is like this, including what to do instead.
What to do with a range this wide
Ask the brand for their budget before you quote. This matters more in India than in a market with reliable benchmarks, because you have no defensible reference number to anchor against — but the brand almost always has a range already approved. Finding out what it is beats guessing inside a spread this wide.
Then price the content and the rights separately. Indian usage-rights premiums are the one part of this market that is well documented: industry figures reported in September 2026 put 30 days of paid amplification at 20–40% over the base fee, rising to 100–200% or more for perpetual use. Those percentages apply to whatever base rate you land on. An itemised rate card makes that split the default.
And log what you were actually paid. Your own last six deals are better evidence of your market rate than any table on this page — and they're the only data nobody else has.