Glossary
What Is Net 30?
Net 30 means the full invoice amount is due 30 days after a trigger date. The number gets most of the attention, but the trigger is where the real risk hides. "Net 30 from invoice date" is a clean, creator-controlled clock. "Net 30 from campaign completion and client approval" has no fixed start date at all, because approval can sit in an inbox for weeks before the clock even begins.
Net 30 sits at the reasonable end of a wider range: due on receipt and Net 15 are excellent, Net 30 is the default to aim for, Net 60 is the outer limit of what is acceptable unpriced, and Net 90 or beyond amounts to the creator financing the brand's cash flow for free. Whatever the stated term, plan for it to slip — late payment is a well-documented, structural problem in brand-creator relationships, and a signed Net 30 sometimes turns into a lived Net 60.
What to watch for: payment run days — a company that only pays on the 15th and last day of the month can turn a Net 30 invoice raised on the 16th into an effective Net 45 — and agency back-to-back terms, where a creator's payment depends on the agency first being paid by the client, stacking two payment terms into one much longer wait.
In practice
A contract states "Net 60 following campaign completion and Brand's written approval." The creator asks to tie payment to the invoice date instead, and to keep Net 30 as the default with a 1.5% monthly late fee on anything overdue — both standard asks, both usually granted without a fight.
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